Long-time search engine expert Chris "silver" Smith contracted to provide a competitive advantage for the client market plunged despite
Dallas, TX (PRWEB) December 4, 2008 - KeyRelevance, a Dallas-based search engine marketing agency, has identified the micro-trend in online marketing during the economic recession: lean company will return to the search engine more aggressive campaign to stave off revenue shortfalls and to increase market share. Position themselves to address these nails in the search marketing interest, KeyRelevance have signed veteran on the staff of online marketing and local search optimization teacher, Chris "Silver" Smith, as their new Director of Strategy Optimization.
More companies realize that the key to the rank higher in search results are in the know "secret sauce" of how search engine algorithms that utilize the functions and knowledge through practice called "search engine optimization" or SEO. " Smith is a special optimization experts listed in the vagaries in the "search mixed" results, also known under the Google service mark as a "Universal Search". Blended search is a relatively new innovation where the major search engines have been injecting their content to keyword search results from their vertical search results, such as video search, image search, local search and shopping search. Ranking keywords in the search results now often requires a number of ranking in this specific vertical search simultaneously, and Smith's expertise in this area will be a strategic benefit to the client KeyRelevance.
Smith's previous head to the Department of Advanced Technology at Verizon Superpages.com where he worked for ten years, with a focus on search engine optimization, analysis, mapping, local search, and mobile applications.
"I am thrilled to join Chris Smith has been with us. I have known Chris for several years and always enjoyed the understanding of local and blended search engine optimization," said President KeyRelevance Christine Churchill. "Chris's many years of experience in the local search engine to give him a deep understanding of all aspects of online marketing. At the time of economic recession, the market should be more innovative and cutting edge to produce a positive return. Chris has the right set of skills and knowledge of promoting universal search client to provide superior competitive when times are tough. His talent is among the major asset, and I believe Chris will do great things for clients as part of the KeyRelevance team. "
Chris Smith has been active in the search industry for many years, and has been quoted in various publications including USAToday. After leaving Superpages, Chris worked in NetConcepts where he consulted with some of the top Internet Retailers and Fortune 500 companies. He regularly speaks at industry conferences including the main search Search Engine Strategies and Search Marketing Expo. Chris is also a regular columnist at Search Engine Land.
After joining the company, Chris said, "I am very pleased to be able to join KeyRelevance. Not only that the company has a very good reputation in the industry to ethical integrity coupled with a history of interesting thoughts on search marketing, but they 've really dedicated themselves is to provide high quality customer service and attention to detail that they bring to the success of buyers.'s overall business philosophy in KeyRelevance is in line with my own, and I am delighted to be working with them. "
About KeyRelevance, LLC:
KeyRelevance is a full service search engine marketing company based in Dallas, Texas that offers search engine optimization consulting, pay per click management, social media marketing, blog optimization, conversion and usability enhancements, analysis, and online public relations. KeyRelevance staff that is experienced by the property and equipment technology to help clients achieve their goals online marketing. For more information on KeyRelevance search marketing services visit www.keyrelevance.com, or call them at 1-972-429-1222.
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